A vertical ERP software system for wholesale distribution: Airproduct chooses Microsoft Dynamics AX
(09. Dezember 2009)Complete integration of all business processes with WÜRTHPHOENIX Trade+
„Quality is when the customers return, not the products“. The Swiss trading company Airproduct bets on the highest level of innovation and reliability with its products and services to guarantee a perfect realization of every single customer requirement. These criteria have been also applied to the selection of a new ERP solution and a strong partner to professionally support them in the implementation phase. Würth Phoenix with its vertical solution WÜRTHPHOENIX Trade+ based on Microsoft Dynamics AX in this context seemed to convince Airproduct primarily with its industry competence and customer oriented operating methods.
Integrated industry solution for wholesale distribution
Airproduct deals with ventilation technology components, fixing techniques as well as electro-tools and has been able to continuously develop and expand its commercial activities within the last years. The company based in Overwil, Switzerland, in fact in 2008 and 2009 increased its turnover in spite of the difficult economical circumstances.
Through the growth and an incremented order volume, the ERP-software in use encountered several difficulties. Therefore the management decided to replace the existing software through the introduction of a comprehensive and completely integrated solution. Business processes had to be optimized for all business areas, a maximum information transparency had to be ensured for all company departments. As a wholesale distribution company, absolute flexibility in determining prices and conditions, calculating discounts as well as provision and bonus handling for the sales force were important topics, too. Also the whole order process had to be managed through an integrated system to ensure a lasting reduction of the storage capital.
Investment security – Microsoft and Würth synonym for stability and quality
From a strategic point of view, investment security was an important issue to Airproduct. The new solution had to support the company´s growth throughout the years to come and flexibly cover the extended business activities. Furthermore a partner with vast experience in managing demanding ERP projects and broad expertise in wholesale industry was needed.
Würth Phoenix combined in a perfect way the security of an international ERP standard product of Microsoft with the industry competence and the quality standards of a worldwide successful corporation as the Würth Group.
„During the selection phase we could make sure, that a good part of our requests could already be met within WÜRTHPHOENIX Trade+, the industry solution for the wholesale distribution offered by Würth Phoenix. As a result we obviously expect a shorter introduction phase and a smooth implementation. The experience and broad competence that Würth Phoenix brings along, convinced us already during our first meeting and encouraged us in our opinion to have chosen the right partner.“ explains Marco Fazio, CEO of Airproduct.
