On the way to success with Microsoft Dynamics CRM and WÜRTHPHOENIX Speedy+

Read how our CRM solutions have helped our customers optimizing their business processes


For the Austrian group Grass, one of the leading international manufacturers of furniture fittings and process machines, the introduction of a Customer Relationship Management solution represented a strategic step in optimizing its enhanced sales activities worldwide. The implementation of Microsoft Dynamics CRM allowed the company to manage its international market expansion by improving the quality of all supplied customer services and better integrate the headquarters affiliates. Microsoft Dynamics CRM and the vertical extensions developed by Würth Phoenix in this context have proven to be the best solution.



Unifix is specialized in the production and distribution of systems and hardware for the construction, electrical and plumbing sectors. The main lines of products include carpentry and wood screws, dowels, anchors and chemicals. "With WÜRTHPHOENIX Speedy+ we found a tool able to fully cover our requirements. Thanks to the simple and intuitive graphical interface as well as the quality of the available information, we have immediately obtained an high acceptance by our sales force." summarizes Jochen Platzgummer, IT Manager at Unifix the results obtained with introduction of the new CRM solution.



One of the most important aspect for various companies of the Würth Group have been the functional enhancements of Microsoft Dynamics CRM in WÜRTHPHOENIX Speedy+ to improve the daily work of all sales activities . The intuitive interface of Dynamics CRM, similar to the most famous Microsoft Office products such as Outlook together with the Sales Force Automation extensions of Speedy+, facilitated backoffice-users as well as sales people in learning and getting rapidly familiar with the system. "Microsoft Dynamics CRM is easy to learn and use. The training period has been unexpectedly short. It took only a few days to be able to start to work independently with the solution" , says Knut Grothaug, from Würth Norway.



L’ERBOLARIO was founded 35 years ago to produce vegetal cosmetics to be sold in herbalist’s shops or at the chemist’s with an herbalist department. The company origins lie back in 1978, when behind the honored Erboristeria Artigiana, a shop in the centre of Lodi, the heart of Lombardy, two cofounders of the L’ERBOLARIO trade mark gave birth to their first cosmetics, creating them from family recipe books.

In cooperation with Würth Phoenix the well-known Italian cosmetics manufacturer introduced Microsoft Dynamics CRM and WÜRTHPHOENIX Speedy+ for its sales force, aiming at supporting the continuous growth during the last successful years on the market.


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