Husqvarna Motorcycles enhances Logistic Processes with Software Solutions from Würth Phoenix

The renowned motorcycle producer belonging to the BMW Group bets on a new partner for its ERP strategy

A tradition dating back more than a century and since 2007 part of the BMW Group heritage Husqvarna Motorcycles is the oldest motorcycle manufacturer in the world. Swedish in origin and centuries-old, the Husqvarna marque launched its first motorcycle in 1903. Today, Husqvarna Motorcycles has 262 employees at its Cassinetta di Biandronno site. The fruit of a strong vocation for technological innovation and an enormous technical and sporting heritage, the current range includes 21 models divided between the Enduro, Motocross, Supermotardand Dual Purpose categories. These are flanked by other exceptional products, themselves the result of the research and sporting experience Husqvarna Motorcycles has acquired in off-road disciplines: the accessories and spare parts for motorcycles and the collection of technical clothing and racing accessories for bikers. 

Maintaining competitiveness through adequate software solutions

For its ERP strategy Husqvarna Motorcycles decided to introduce a new software solution to enhance order and supply processes. Herewith the oldest European motorcycle manufacturer will improve the resource utilization in the after sales area and increase the profitability of the spare parts management. Würth Phoenix, the IT company belonging to the Würth Group, the worldwide market leader in the distribution of fastening materials will carry out the implementation.

According to a service agreement signed in November 2010 in Varese/Italy, Husqvarna will implement the industry solution WÜRTHPHOENIX Trade+, based on Microsoft Dynamics AX. By introducing the new software the company expects a more efficient order processing and spare parts management.

Corrado Toxiri, IT Manager Husqvarna Motorcylces

Reducing customer response times

With the new software Husqvarna´s resellers can easily check the spare part availability and hence notably reduce the customer response time. Husqvarna considers the increased logistic efficiency and improved customer care processes to be a strategic success factor in global competition.

Opinions: Quality improvements for the whole Supply Chain

„The support of our business processes through dedicated software systems is essential to us. Therefore, we conducted a detailed market research and went for the solution offered by Würth Phoenix. Opting for a system best fitting our business needs is part of our company strategy in order to reach continuous quality improvements in the supply chain.“
Corrado Toxiri, IT Manager of Husqvarna Motorcycles

„With Husqvarna we won another renowned customer for our industry solution. This choice shows that the after sales area gets more and more important. The impact on the turnover constantly increases and the revenue in this business field is comparatively high. Efficient software systems addressing these specific corporate areas enable to tap the full potential of revenue.“
Hubert Kofler CEO of Würth Phoenix Group

Teilen & Drucken :