Use prospect and customer preferences and buying behavior to deliver the right message at the right time in the right channel. Manage efficient communications with relevant content and personalized paths.
Use the integration of email, Web, events, telemarketing, SMS and the LinkedIn Connector to execute targeted multi-channel marketing campaigns.
Focus on the most qualified leads and distribute those ready for your sales force. Increase opportunities by automating marketing processes and sharing data with your sales team.
Better identify customer needs by collecting feedback via email, SMS, web, and mobile devices. Compare the effectiveness of marketing messages through predefined A/B tests.