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In today’s business world, efficient management of resources and customer relationships is a critical success factor for any enterprise. That’s why many organisations use advanced solutions such as Enterprise Resource Planning and Customer Relationship Management.
However, if you want to maximise efficiency across all areas of your business, you need to integrate ERP and CRM.
In this article, you will find all the essential information about a system built on the integrated features of these two software packages.
Before we delve into the integration of ERP and CRM, it is important to understand how these two solutions differ.
ERP is a software solution used to manage enterprise resources across departments – including financial accounting, inventory, production and logistics. It is a centralised system that enables efficient planning and monitoring of these business resources.
CRM centres on managing customer relationships. With this software, you can record and track customer interactions, manage leads, automate marketing and improve customer retention.
By integrating and exchanging data between Enterprise Resource Planning and Customer Relationship Management, you get a seamless system that delivers greater benefits than using the two software packages separately.
You may also be interested in: “CRM software: What is it and how does CRM make your business processes more efficient?”
But what are the specific benefits of integrating ERP and CRM? Here’s an overview.
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